ABOUT ME
Over time, I’ve learnt that social media isn’t just a place where people scroll. It’s a marketplace. A sales engine. A full ecosystem. And when you understand how this ecosystem works… your business stops behaving like a gamble and starts behaving like a system. That’s the foundation of my work. That’s who I am. Vanessa — The Social Media Strategist.
Career Timeline & Milestones
2019
Company Founded
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Started Videogram Kenya as a content and advertising support brand.
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Focused on helping small businesses understand social media marketing and basic ad setup.
2020
Formal Registration & Agency Launch
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Officially registered Videogram Kenya.
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Transitioned into a full Meta Ads agency executing end-to-end campaigns for ecommerce brands in Kenya.
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Began building systems for client onboarding, reporting, creative briefing, and campaign optimisation.
2020-2024
Meta Ads Agency Growth
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Scaled agency operations to manage campaigns for over 100+ brands across different niches (beauty, electronics, services, FMCG, education, etc.).
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Specialized in:
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High-ROI Meta ad structures
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Daily optimisation & creative testing
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Detailed campaign analytics
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2024 Achievement: Hit the agency’s highest milestone — KES 17.3M in total managed ad spend across client accounts in a year!
March 2025
Launch of the Meta Ads Course
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Created and launched the Meta Ads Course(KES 10,000), a step-by-step training for business owners who want to run profitable ads independently.
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Course sold to 150+ students within the first 6 months.
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Recognized as one of the most practical, results-driven ads trainings for Kenyan SMEs.
June – September 2025
Meta Masterclasses Launch & Expansion
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Launched Meta Masterclasses, Kenya’s largest small-group paid ads workshops.
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Each session hosted up to 13 business owners, each paying KES 20,000.
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Successfully ran 7 masterclasses in 3 months, making this the most active training season in Videogram Kenya’s history.
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Masterclasses covered:
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Proper campaign setup
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Creative testing
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Offer building
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Full funnel strategy
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Live ad account reviews
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Built a community of highly engaged business owners who consistently implemented the lessons.
October 2025
Business Growth Lab
Book a Service
1 hr
5,000 Kenyan shillings
3 hr
20,000 Kenyan shillings
2 hr
50,000 Kenyan shillings